Monday, August 20, 2007

How's your marketing momentum?

How is your focus on marketing coming this month? I often liken effective marketing to a snowball rolling downhill -- it takes a lot of effort to get started, but once its rolling, it starts to take a life of its own.

What marketing activities are you proud of accomplishing this month?

What activities have been left on the side of the road? Are they strategic activities? Do they need to be picked up again? If so, what do you need to do to start gaining some leverage on these again?

In many of my group coaching programs (90 Day Biz Success(TM), 90 Day Your Balanced Life!(TM)) I often talk about the 1% Rule. When faced with large goals we often move into overwhelm, thinking we have to accomplish everything NOW. What would it be like to change perspectives and look at marketing (or other big goals) in smaller chunks. What would happen if daily you undertook one action that moved you 1% closer to that big goal. Maybe that 1% is doing some internet research, making a phone call, sending out an email, drafting an article, sending out a follow up letter. What would it look like if you undertook this 1% effort consistently for 30 days? You'd be 30% closer to your goal, and I would suspect starting to get into that sweet spot of momentum.

I hope that you will consider applying the 1% Rule next time you are facing a big goal and just can't seem to get going on it. What's one quick thing you could do to make some inroads?

As always, I'd love to hear your thoughts, and experience with the 1% Rule. Please feel free to comment below, as well as any reports on how your marketing momentum is coming.

If you are looking for a more comprehensive booster shot for your business and marketing development and growth, I hope that you'll consider joining me for the next 90 Day Biz Success Group Coachingprogram which will launch on Friday September 7th from 12 - 1 pm(EST). We'll be meeting twice a month as a group by phone, and I'll be holding individual coaching calls once a month with each participant. Our final call will be held on December 7/07. There are lots more goodies associated with the program -- so click on over to get more details.

Space is limited to 6-8 business owners, and space is starting to fill. It's a real deal at $297 US for the program!If you are interested in learning more, please feel free to give me a call!

With best wishes,

Jennifer Britton, PCC, CHRP, CPT
Potentials Realized
Toll Free: -866-217-1960
Email: jennifer{at}

No comments: