Friday, July 21, 2006

Podcast on Virtual Retreats now available

Ealier this week I was interviewed by Elana Centor, BlogHer's Business and Career Contributor about my work around work-life balance and virtual retreats. Her article "Getting Balanced -- Virtually" was published this morning. She also podcasted our interview, and I hope that you will take a listen to it, as it is very relevant to any coaches who are interested in running their own virtual retreats. You can visit the link by clicking the title above or by clicking here.

I have been running retreat programs for almost 18 years now, and my retreats have taken me around the world physically. My newest foray into the world of retreats is leading virtual retreats. I love facilitating virtual retreats as it allows me to connect with amazing individuals all around the world, without even leaving my home. As a mother with a 14 month old son, this is so important at the moment for me. What I have found is that many of the principles of an in-person retreat success are just as important for virtual retreats. I speak about this issue on the podcast, so if you can, please listen. You will definitely take away some golden nuggets for your own work.

If you are intrested in learning more tips and tools for retreat success, and want a quick booster shot, I will be running a 1.5 hour teleclass on Tips and Tools for Making Your Workshop or Retreat a Success! on Thursday August 3rd from 12 - 1:30 pm (EST). I hope that you will consider joining me. The cost of the teleclass is $59.95 USD and includes an electronic workbook. Space is limited to 12 participants.

Looking forward to hearing your thoughts on the podcast -- your comments are welcomed!

With best wishes,
Jennifer Britton, CPCC, CHRP, CPT
Potentials Realized
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Toll Free: 1-866-217-1960

Monday, July 17, 2006

Announcing the Launch of the Group Coaching Essentials Website

The theme for this month seems to be marketing everywhere I turn, including in my own business. I have been busy for the past few weeks putting the finishing touches on my newest website - this one dedicated to Group Coaching issues.I am pleased to announce that the Group Coaching Essentials website is now up and running. Please check it out by visiting!

Over the past six months I have received wonderful feedback from clients and prospects, wanting more indepth information about the Group Coaching Essentials program. My core Potentials Realized site is chock full of information and I felt that Group Coaching Essentials deserved its' own site.

The new GEC site, which is linked to this blog, will contain the latest updates and information on courses, retreats, resources and other issues related to group coaching and group programs. I would welcome your feedback as to what works well and what else you would like to see be added.

For a quieter time of year, my summer programs continue to be widely attended - it seems that many coaches and trainers are making use of this slower time to develop their own programs. I am happy to be a part of their journey . Based on the success of the July 8th Creativity Virtual Retreat, I will be offering a second Creativity Virtual Retreat on Saturday July 29th from 11 - 4:30 pm (EST. We will meet every hour by phone for approximately 15-20 minutes, with the rest of the hour being dedicated to individual exercises related to your own program (workshop, retreat, group coaching). For more information about this program, please click here. Space is limited to 12 participants.

The August Group Coaching Essentials program will start on August 3rd on Thursdays from 10:45 - 12 noon (EST), meeting on August 3, 17, 24 and 31st. The course is limited to 8 coaches. For more information, on the GEC program, please click here to visit the new webpage with course information. Space is limited to 8 coaches.

Looking forward to hearing from you!

Jennifer Britton, CPCC, CHRP, CPT
Potentials Realized and

Wednesday, July 05, 2006

Do you have a marketing plan?

I regularly receive questions about marketing for group coaching programs, workshops and retreats. For most independent professionals, marketing is one area which usually elicits a strong response - either positive or negative. It is an often overlooked area, yet critical for program and business success. If people don't know about you, how do they know what you offer and attend your events?

I will ask profesionals - "Do you have a marketing plan?". Just as a business plan is an essential roadmap for our success, a marketing plan is also critical. How much do you have budgeted for marketing this year?

Many coaches use the summer months for planning, and I would encourage you to put some thought to how you want to market your programs and your general business this next year. How do you want to let people know about your offerings. Some possibilities include:
  • World of mouth, referral
  • Speaking engagements
  • Website, Blogs, Podcasts
  • Media Exposure
  • Other ads - print, radio , tv

Each one of these has shown different rates of return - with ads and direct mail often showing the lowest rates of return.

If you haven't done so already, spend some time over the coming weeks mapping out your marketing strategy and costs. As you go through this exercise keep in mind who your clients are and what appeals to them (see my earlier post on Knowing Your Client).

You may want to develop a MindMap on this to get your creative juices flowing. Another simple structure is to develop a table in Word and list the marketing activities you will take, along with specifics regarding date, cost, description and outcome. Track your marketing efforts and see which ones are netting you the best results. What about it is so effective?

What is one thing that you could do each day to move your marketing efforts forward?

I know that there are lots of marketing questions out there, so please use the comment link and I will blog on these marketing questions in the future.

With best wishes,


Jennifer Britton - Potentials Realized