Marketing Downloads for Coaches - 12 Days of Celebrations - Day 8

I know that marketing is something that coaches often find distasteful

 yet it's an essential part of business success. This is one of the many topics we explore at the Coaching Biz Growth Lab, a fun annual group which meets bi-weekly throughout the year. We explore all things marketing and business development as it relates to building a coaching business, whether you are working with clients 1-1, group or team.

Given the number of coaches who are focusing on marketing and planning at this time of year, I thought it would be valuable to share a couple of marketing resources for you:

#1 - Marketing One Pager - Use this quick worksheet (originally from the 21 for 21 Sprints) to explore the ins and outs of one of your offers for 2023. You might use it to think about a new program, a book, an offer  Download it over at the CGBL information page.

#2 - 101 Marketing Ideas for Group and Team Programs - Stuck on how to get the word out? Use this to spur on some "Daily Steps + Consistent Action to generate MOMENTUM" (note the tagline from Coaching Business Builder (pick up digital copy of this resource for 2023 - Purchase and Download today for $29 US)

You'll also find the 101 Marketing Ideas over at the CGBL Information page. 

We kick off the new year together on December 31st for a special CGBL 2023 kick off call  - hope you will consider joining us. The discounted rate ends this Friday December 23rd for annual support rate of $2497 US or 12 installments of $250 US (what else can you get for that amount every month with today's shrinkflation). I hope you will consider joining us to focus on your business development during 2023. Check out the 2023 CGBL schedule OR Register now.

My top 5 tips for marketing for 2023:

#1 - Make a list of what you want to do to get the word out. Brainstorm. Think big. 

#2 - Leverage your strengths. As we discuss in Group Coaching Essentials, leveraging your strengths is key. Not sure about this? Take the TEam and Group Coaching Superpower Quiz - it will give you some ideas of your natural "go to" as a coach. It only takes 2 minutes - https://bit.ly/gtcoachingsuperpower. 

#3 - Think about what your clients WANT and PREFER. What are they looking for? What is going to support them? Where are they congregating?

#4 - Get out and have conversations. Whether we are virtual or physical, getting out for a conversation is critical for business success. What speaking you doing? What 1-1s are you hosting? Book a call with me or my team to talk about what kind of conversations you might have.

#5 - Create a plan. Whether you use the content pages or quarterly planners in Coaching Business Builder, or your own, create a plan. Make it visible. Make it consistent.

Enjoy the journey and be sure to check out the downloads -- there are some at the side of the CGBL program page, and some at the bottom. Hope you use them!

Jennifer

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WHAT is your unique style as a coach? Take 2-minutes to complete the NEW Group and Team Coaching Superpower Quiz. You can find it at https://bit.ly/gtcoachingsuperpower. Share your style using the comments below and/or follow along on Instagram at our CoachingBizBuilder site.

Join us for an upcoming program including: 

Group Coaching Essentials - Fridays 1015 - 1130 am ET: January 13, 20, 27, February 4 and 11 (with Evana) - 8.75 CCEs

Advanced Group and Team Coaching Practicum - 10 CCEs - Fridays 1230 - 145 pm ET: January 13 - mid-Feb (6 weeks) with Jennifer

Team Coaching Essentials (14 CCEs)  - Being asked to coach teams? Equip yourself with the foundations of this quickly evolving field. This program is grounded in our From One to Many methodology PLUS what works right now in today's evolving workspace. 6 week program on Mondays 12 - 130 pm ET  January 9,  23, 30, February 6, 13, 27 2023 with Kathy

Mentor Coaching Group - 10 hours Fridays 9-10 am ET: January 13 - April 13th with Jennifer or Mondays 1230 - 130 pm ET running January 9 - April 9. 4 spots open in each group. (For ACC renewal or PCC)

Team Coaching Supervision (Small group format) - Thursdays 12 - 130 pm ET January 12 with additional calls first week of the month (Jan to May) OR book a call to explore individual coaching supervision.

Year End Business Planning Retreat - Wednesday December 21 - 1230 - 430 pm ET with Jennifer (4 spots open)

Check out our full schedule for January programs which begin the week of January 9th at GroupCoachingEssentials.ca.

SAVE THE DATE For our 19th Annual Holiday Party - 10 - 1 pm ET on Tuesday December 20th (virtual on zoom)! Everyone is invited to join us

 

60 Day Accelerator - Coaching Business Builder starts January 1 2020 - Join us!

Over the last 2 years of hosting the Coaching Biz Growth Lab I've seen what an annual focus and

yearly accountability using the Coaching Business Builder content and coaching can do.

The Coaching Business Builder Workbook and Planner is grounded in the philosophy that Consistent Steps + Daily Action = Momentum.

What would it be like it you were to focus on, and take consistent FOCUSED action, on your business for 60 days straight?

We are going to find out!

Starting January 1, 2020 I'll be leading a group of coaches through the 60 Day Accelerator with the Coaching Business Builder. We wrap up on March 1, 2020.

For 8 weeks we'll be meeting together on Mondays and Fridays to start and end the week focused on your goals.. You'll have access to weekly videos to help you grow and take action as a coach and business around core foundations like your strengths, your message, your branding and offers. You'll get a weekly 15 minute laser coaching call with me, and also access to a weekly template you can use in your work. Peer support and membership in a private Mighty Network Community just for Accelerator members are going to round out the program.

As someone who has offered business group coaching for many years I think you'll find these elements combined support more focused attention on your business.

Day 1 starts January 1st - are you ready to get into momentum around your business?

An early bird rate is on from today until December 23rd of $997 US. Pricing will then increase from December 24 - December 30th to $1497 US. One, two and three installment payment plans are available.

Click on over to learn more about the program and reserve your spot!

Have a colleague who also wants to join? Let me know as you'll both get a 10% discount on your registration. I'll send the invoice directly to colleagues who want to register together.

Can't wait to start the year with you!

Best wishes,
Jennifer

Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications.
Email: info@potentialsrealized.com

If you are looking for  coaching skills development through CCE approved programs - I’ll be kicking off the first Group CoachingEssentials CCE approved program on Friday January 10^th at 1015 am ET. This 8.75 CCE program also includes weekly 1-1 time with me (15 min each week). Is 2020 your year to get your groups going or expand the number of groups you are doing? Whether you are new to group coaching or stepping into your next year, there’s always something to learn – I hope you’ll join us. Reserve your spot here.

Expanding Your Group and Team Coaching Toolkit - Systems at the Heart of Your Business

Systems are at the heart of any business. The word systems means a lot of different things to different

people. In one of my current writing projects I was curious how many different definitions there are around systems. I took a look over at vocabulary.com who provided these nine different definitions. From systems as a method or set of practices, to working with a system such as an ecosystem.



Over the next few weeks of Monday posts we’ll be looking at systems in several of these ways. First, systems for your business as a group of team coach. Next week, systems in terms of working with the system of a team or group.

Why are systems important for business.

They help us scale and grow

Systems help with replication and ensuring that things are done similarly across a business.

Over at the Coaching Business Builder blog, I have included a variety of posts around systems, including a Systems Checklist for you to use. Be sure to check it out:

There are several main areas coaches will want to explore for their own business including:


Financial Systems:

o What needs updating?

o Cash Flow review

o Review sales

o Review expenses

o Invoicing

o Accounts Receivable

o Review cards and credit -what are rates like?

Marketing Systems:

o Review website – about page

o Review website – current offerings up to date

o Marketing material up to date

o Marketing/promo material in stock (cards, post cards etc)

o Consider 15 – 20 different titles. Pick the best one.

o Graphics updated

o Identify how this will be shared? (i.e. other channels)

o Consider graphics

o Draft graphics

o Links are current?

Social feeds up to date (FB, Instagram, Twitter, Linked In)

Communication Systems:

o Include photo of you

o Schedule posts for Facebook

o Schedule posts for Instagram

o Schedule posts for ______

o Is the content mentioned in your newsletter?

o Let current clients know about the resource

Client Systems

o Files up to date?

o Logs up to date

o Agreements/letters

o One thing I said I would do…

o Onboarding materials

o Other: _______________

o Other systems:

o Write down ideas and/or draft repurposing while it is fresh

o Back up completed

o Content created

o Networking

o Publishing

o Plans up to date

Trackers up to date?


When coaching many (coaching groups or teams) it’s important to get systems in place before your work expands too much. The number o different clients you work with can warrant a focus on systems early in the process.


When working with groups

When working with groups, especially groups of entrepreneurs, it may be useful to take a look at the five areas of systems listed here. Which ones need attention? Which ones are well established?

Are there best practices which group members have emerged which can help each other?


When working with teams:

When working with teams, business systems can play a key role in ensuring consistency and alignment across the team. Systems play an important role in sharing information, pointing to resourcing required, and ensuring access to key information.

What systems does the team have in place? What’s working? What’s not?


Six Questions:

What systems exist?

What role do systems play in terms of supporting the team or group?

What’s working?

What’s not?

What needs attention?

What best practices can people tap into so they don’t have to reinvent the wheel?

Enjoy your reflections,
Jennifer

Jennifer Britton, CPCC, PCC – Potentials Realized 
Leadership | Teamwork | Business Success
Author of Effective Virtual Conversations (2017), Coaching Business Builder Workbook and Planner (2018) and From One to Many: Best Practices for Team and Group Coaching (2013)
Follow along with the #90DaysPlanDoTrack series over at Instagram @CoachingBizBuilder 
Join the conversation at the Conversation Sparker Zone - our online community where you can explore virtual and team issues, coaching, productivity and business development)
Final 2019 programs include the Group Coaching Essentials Monday/Thursday group starting December 2nd meeting on  Mondays and Thursdays 1:30 - 245 pm ET: December 2, 5, 9, 12, 16 (8.75 CCEs) and the PlanDoTrack Facilitator Training - Monday and Tuesdays 6-9 pm ET December 2, 3, 9, 10, 16 and 17 (24 CCEs)

Did you catch the weekend and Cyber Monday Specials?

As an author and coach I love having the opportunity to work with coaches over a longer term.

Perhaps you’ve already joined me for one of my ICF CCE approved programs – the Group Coaching Esentials program (8.75 CCEs), Virtual Facilitation Essentials program (8.5 CCEs), or the Advanced Group and Team Coaching Practicum  (10 CCEs). In addition to these short term programs, for the last few years I 've been offering two annual membership groups. For this year's Black Friday and Cyber Monday I'm offering a special 40% discount on the annual rate.

Many coaches are looking for a coaching and community space to keep learning and get support throughout the year. In response to this, I introduced a two groups which run throughout the year. The first one is:

Learning Lab and Design Studio – Looking to launch new programs (workshops, retreats, group

coaching) during 2019 and wanting some support around your signature programs? We’ll be stepping into year 4 of the LLDS  which supports professionals in creating their own programs.

In the past couple of years we’ve had retreat programs birthed, on-demand programs created as well as group coaching practices launched

During 2019 we’ll be looking at:

Video-based learning

Creating Your Signature program

Creating on-demand courses (think for delivery on platforms like Udemy, Kajabi and Teahable)

Two live calls are held each month on Fridays from 845 - 930 am Eastern/New York on zoom. LLDS members have access to the past 3 years of calls PLUS a robust library of monthly articles and templates you can use in your work right away! One call each month is a learning call, the second one a facilitation lab where you get to apply ideas to your own programming.

Regular cost is $1250/year, but until the end of day Monday, November 26th - Cyber Monday save 40% for a rate of $750 US/year. 

Click here to learn more and register. Membership starts this month and will carry you to the end of 2019, so you get a bonus of 13 months. Grab your spot now!

 

Coaching Biz Growth Lab – Geared for those coaches who want to focus on their business development and growth, we meet on Fridays from 3 – 4 pm Eastern/12 – 1 pm Pacific twice a month (1^st and 3^rd Saturdays of the month). This group is grounded in a group coaching approach, supporting you with accountability and action for your business.

This year we’ve covered topics including:

·         Business Fundamentals

·         Strengths and Ecosystem as a Business

·         Program Design 101

·         Beliefs and Accelerators

·         5 Essential Coaching Systems

·         Finding and Amplifying your Voice

For 2019 we’ll be looking at topics including:

·         Client Outreach-  Creating a plan for 2019 regular outreach

·         Building community – exploring the Facebook and Instagram

·         and collaboration – Ingredients for success

·         Using Video as a Marketing Vehicle

·         Time Management – Getting Things Done as an Entrepreneur

·         Content Creation

·         Maximizing Cash Flow

In addition to the group calls, coaches get to participate in multiple other supports including:

Regular Get it Done afternoons – a 4 hour program, these are geared to get you in getting important things done for your business!

New monthly templates they can use their business right way

New articles focusing on the monthly topics

Access to past training calls (all of the 2018 topics)

Regular price for the annual program is $1250, and until the end of day Monday, November 26th coaches can jump in at a rate of $750 for the year – that’s $62.50 a month – how can you go wrong!

Learn more about the Coaching Biz Growth Lab - and reserve your spot at the discounted rate here.

Download a brochure about the Coaching Biz Growth Lab 2019 program here.

 

Coaches in either membership group can add on an additional block of 5 hours of coaching (which they can spread over the course of the year for $500 US. Regular pricing for a  5 hour block is $1500 US.

Questions or want to make sure these programs are right for you? Contact Jennifer and set up a quick call at (416)996-8326.

I look forward to having you join us in the Labs this coming year!

Best wishes,

Jennifer

Jennifer Britton, MES, PCC, CPCC
Potentials Realized | /GroupCoachingEssentials
Email: info@potentialsrealized.com
Phone: 416-996-8326
Group Coaching Essentials - All things group coaching
Effective Virtual Conversations.com - All things virtual
Coaching Business Builder.com- All things business related (for coaches)  

PS - The last Group Coaching Essentials program for 2018 also starts this week on Tuesdays from 4:20 - 555 pm ET on Tuesday November 28, December 4, 11, 18, 2018. A few spots are still open. Reserve your spot in this 8.75 CCE approve program.

Scaling your work as a coach

When I first started training to be a coach back in the early 2000s, I was still working as a leader with

the United Nations, responsible for programming and a staff team across a sub-region of 10 different countries. I had stumbled across this thing called "coaching" at a conference, and immediately saw potential for bringing these types of conversations into my work to support enhanced learning, insights, and also action. What I couldn't see clearly was how I was going to do it 1-1. My work in those days, as it is now, was primarily with groups and teams - from community groups, to teams, through to government agencies.

In those days when I first started as a coach, gorup and team coaching were very much in their infancy. Today, we still have a long way to go, however, these modalities are now recognized as sub-disciplines of the coaching profession.

Since opening my doors to business through Potentials Realized in 2004, I've been fortunate to work directly with thousands of coaches - from individual clients, to ICF chapters. A common question I get asked is "how do I scale my work as a coach"?

Today there are a lot of options to expand your coaching conversation. Consider these different ways:

Group and/or Team Coaching
Retreats
On-demand Video Based Programming
VIP Days
Peer Coaching

What are the ways you are adding different revenue streams onto your business? What are avenues you are interested in exploring?

For more posts on this topic, do check out:

These past posts from the blog on Program Design here
These past posts from the blog on Business Development here.

As with most program development initiatives, developing new programming can take time, AND one step at a time, programs can be out the door in weeks. I've just started a new series on Instagram called the #90DaysPlanDoTrack, where I'm sharing a different question fo you to consider and take action on around your business for each of the 90  days of fall (or spring) this year. I hope that you will follow along at https://www.instagram.com/coachingbizbuilder.

The new 4 hour Plan.Do.Track Virtual Retreats I am hosting this fall, also are gong to support coaches and other professionals in carving out time to Plan important projects, take some steps in action and identify how they will track there results. Check the upcoming dates here, including next Thursday October 4th from 1 - 5 pm ET.

What are the modalities you'd like to add to your programming in the next 12 -15 months?

Enjoy the rest of your week,
Jennifer

Jennifer Britton, CPCC, PCC
Potentials Realized | /GroupCoachingEssentials
Email: info@potentialsrealized.com
Phone: 416-996-8326
Group Coaching Essentials - All things group coaching
Effective Virtual Conversations.com - All things virtual
Coaching Business Builder.com- All things business related (for coaches)  

Essential Coaching Questions - Fall and Q 4

Several years ago I ran a series here at the Group Coaching Ins and Outs blog entitled "Six Coaching

Questions" where I did a series of posts on potential coaching questions you might incorporate into the coaching conversation when working with:
Goals
Action
Awareness
Accountability

You can read those posts here.

 As I wrote in From One to Many: Best Practices for Team and Group Coaching "Questions form the backbone to the coaching conversation).

Tomorrow, Thursday September 20th, I'm hosting the first of three separate fall business planning virtual retreats. Fall officially arrives on Friday/Saturday, and it's a great opportunity to pause, and take stock of where you are at.

Given the popularity of the past questions series, I thought that it would be useful to share with you a series of questions you can incorporate into your own work with clients, or  your own business, as you step into fall.

Here are some of the questions I have been asking my clients this week:
As you reflect back on the last quarter/summer:

1.  What has worked? What hasn't?
2. What's been your greatest success?
3. What's been your greatest learning?
4. How is your work/business different today, than it was on June 20th?
5. What habits have helped you? hindered you?
6. What relationships have been critical for success?

As you look ahead to the fall (or spring if you are in the Southern Hemisphere) or Q4:
1. What are your top 3-5 priorities?
2. What will "wild success" look like at the end of the year around these priorities?
3. What do you need to say "no to" in order to focus?
4. What resources and partnerships will help you with these priorties?
5. What strengths can you lean into?
6. What blindspots do you want to avoid?
7.  What milestones do you want to plan (and schedule) to check in around your progress?

I hope that these are useful questions for you, and your clients. They can be useful journaling questions, peer partner questions, or incorporated into any quarterly check-in meetings you facilitate.

I'm hosting three separate fall virtual business planning retreats in the next few weeks and am looking forward to them. They are at 3 separate times to try and catch a variety of time zones. We'll be using my latest book - The Coaching Business Builder Workbook and Planner as a foundation - but if you don't have a copy yet, and it won't arrive in time, I'll set you up with the pages you need.

Cost for this 4 hour virtual program $97 US.

We meet the first 10 - 15 minutes of every hour online and then you'll have activities to undertake for
the rest of each hour.

During the program you'll take stock of your past quarters successes, do some planning for the quarter ahead, set some marketing goals and GET THINGS DONE - take some action on one of your projects.

I'm offering three separate time zones -  you can register for the one that's most convenient:
Thursday September 20 - 1 - 5 pm ET
Saturday September 22 - 10 - 2 pm Eastern
Wednesday September 26 - 12- 4 p ET

Check out this business development program and other offerings at the Upcoming Events page at the new Coaching Business Builder site. These are separate from the GroupCoachingEssentials.com offerings but in the coming months you should see more integration of registration options.

Can't find the link to register? Email me directly at info@potentialsrealized.com, and I'll send you a direct invoice.

If you are on Instagram, I hope that you'll follow along with the regular posts and videos I am doing at https://www.instagram.com/coachingbizbuilder (specific to Coaching Business Development) as well as https://www.instagram.com/jenn.britton (focus on the wider coaching and leadership conversation).

Let us know how you enjoy using the 12 questions I've included here!

Best wishes,
Jennifer

With best wishes,
Jennifer

Jennifer Britton
Potentials Realized | /GroupCoachingEssentials
Email: info@potentialsrealized.com
Phone: 416-996-8326
Group Coaching Essentials - All things group coaching
Effective Virtual Conversations.com - All things virtual
Coaching Business Builder.com- All things business related (for coaches)