Have you developed a marketing strategy or plan for the rest of 2011, and into 2012? Last week during the Group Coaching Essentials program, I explored the ever-rich topic area of Marketing Your Group Coaching Services.
In today’s business environment, marketing approaches are plentiful and within reach to most solopreneurs or business owners, including coaches. From websites, to blogging, to social media, to promotional products, to video, to trade shows, to article marketing, producing an e-book, the number of ways you may consider marketing your services is endless.
As you go about thinking where you want to invest your time, focus and resources, consider the following as you develop your marketing strategy:
- What do you like to do? Where do your strengths lie?
- What are the topics you are passionate about?
- What do your clients want? Where will they look for resources? What approaches will be most appealing to them? Where will you find them?
Where these three areas intersect I call the Marketing Sweetspot. It can be very useful to step back and think about these three questions before investing significant time and resources in approaches that may not necessarily align with your client’s preferences. Read more about what I have to say about the Marketing Sweetspot in my book, Effective Group Coaching.
As you move forward with your work and marketing this fall (or spring), what do you want your 3 focus areas to be?
Have a terrific week!
Jennifer Britton, MES, CPCC, CHRP
Author of Effective Group Coaching (Wiley, 2010)
Host of the ICF Approved CCE Program: Group Coaching Essentials – starts September 15th at 10:30 am Eastern (4 spots left)
Two Day In Person Group Coaching Intensive, Toronto Early Bird rate on to September 15th (November 5-6th)