Wednesday, December 07, 2022

Group Coaching Core Essentials #16 - What Do Your Clients Want, Need and Prefer?

Similar to 1-1 coaching, group coaching is also customer-centric. Just as you co-create the relationship alliance and invite


your client to come up with a topic they want to explore in each coaching session to fulfill their goals from the coaching relationship; group coaching does this too. 

 Integrating your customer's needs, wants, and preferences in all program elements, including program logistics and delivery model, design, marketing strategy, and sales. Doing so will attract the clients you want in your program and contribute to achieving your business goals and success.

Principle: Know what your clients want, need, and prefer. 

 Action: Everything you do comes from this understanding of wants, needs, and preferences. Immersing yourself in their "world reality" will impact your program's design, delivery, marketing, and success. 

 Suppose you are adding group coaching as an additional offering to your existing client base. Consider reviewing your current client base and identify overlapping needs, wants, and preferences that lend to creating a group program and repurposing common themes in a group program offered at a different price than individual coaching. Alternatively, if you are pivoting to a new topic or demographic, reach out to people who may be a good fit and request an opportunity to have a conversation for information/research-gathering purposes. 

 Use this week to review any of the following questions:

      1. How customer or client centric is my 1-1 coaching program?

For example, Does the copy focus on you (what you do) or share the opportunity for your client (based on their challenges or desires)? Re. Logistics, is it based on when you want to work without considering your potential buyer's availability and schedule? Do your rates reflect what you want to earn even if your ideal client(s) can't afford your rates as they have young children and have to invest their money in multiple places? 


  1. Identify what your client's needs are.

For example, what motivates your client to take action? Need for a community? Or possibly accountability? What is the price point my participant can pay? What factors do they consider when spending money? Are they budget-sensitive or not?

 

  1. Identify what your client's wants are.

For example, do they prefer group coaching sessions during the daytime vs. the evening? Or do they choose live in-person sessions over virtual sessions? Or do they like a full-day (6-hour) offsite event more than biweekly 60-minute sessions for six weeks?

 

  1. Identify what your client's preferences are. 

For example, do your clients want access to you for some individual coaching during the group program? 

 

  1. What changes can you make in your program design and ensure your client's voice is included? 

 

I invite you to invest some time this week to ensure you integrate your clients' voices (needs, wants, and preferences) in various elements of your group coaching program.


Have a great week,

Evana and Jennifer

Group Coaching Essentials | Potentials Realized

Book a year-end 2023 Vision Call (15 minutes complimentary!) - https://calendly.com/jennbritton/2023-vision-laser-session-for-coaches 

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Join us for an upcoming program including: 

Group Coaching Essentials - Fridays 1015 - 1130 am ET: January 13, 20, 27, February 4 and 11 (with Evana) - 8.75 CCes

Advanced Group and Team Coaching Practicum - 10 CCEs - Mondays 12 - 130 pm ET December 5, 12, 19, plus 3 calls in January  - 3 spots open (with Evana)

Reconnecting Workspaces Certified Coach - 24 CCEs - Join us for an intensive 3 day virtual delivery on December 12, 19, 21  and build out your specialization for coaching in today's evolving workspaces - hybrid, in-person and remote. 1, 2 and 6 payments available.  Calls 830 - 430 pm ET. With Jennifer.

Team Coaching Essentials (14 CCEs)  - Being asked to coach teams? Equip yourself with the foundations of this quickly evolving field. This program is grounded in our From One to Many methodology PLUS what works right now in today's evolving workspace. 6 week program on Mondays 12 - 130 pm ET  January 9,  23, 30, February 6, 13, 27 2023 with Kathy

Mentor Coaching Group - 10 hours Fridays 9-10 am ET: January 13 - April 13th with Jennifer. 5 spots open. (For ACC renewal or PCC)

Year End Business Planning Retreat - December 13 (1 - 5 pm ET) with Jennifer (5 spots open)

Check out our Intensive December 2022 offerings which will be delivered by Jennifer in early December. More information and schedule at GroupCoachingEssentials.ca.

SAVE THE DATE For our 19th Annual Holiday Party - 10 - 1 pm ET on Tuesday December 20th (virtual on zoom)!

 

 

 

 

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