Thursday, December 08, 2011

Coaching Business Builder - Fostering Your Relationships

Relationships are critical in building and maintaining your coaching business. Word of mouth often play a key role in generating business. What do you do to keep in touch with, within your networks or web of relationships?

Earlier this week I spoke about the importance of relationship management to professionals in both the HR and Financial services sector. It is just as important for us as coaches. What do you do to keep in touch, and be in dialogue with those in your network?

Consider the following questions:

  1. What do you do well in fostering your relationships for your business?
  2. Who are your key stakeholders? Advocates? Strategic Partners? Allies?
  3. What activities do you have planned to keep in touch with these people?
  4. Who do you want to add to your web of relationships? (Connectors, key influencers, new advocates)?
  5. In the coming year what additional focus do you want to place on building your relationships?

Never underestimate the importance of your relationships and creating community. As one coach said on my 8th Annual Year End Call last week (click here to access the recording link), she came to be in community and connect with others.

In fostering your relationships (virtual and in-person) consider the myriad of ways you can stay connected - by phone, web, email, social media, presentations, drop in community calls etc. Where do you want to put your focus?

Have a great week

Jennifer Britton, PCC, CPCC
Author of Effective Group Coaching (Wiley 2011)
Email: info{at}potentialsrealized{dot}com

1 comment:

Marketing Consultant in Manchester said...

I have recently started using a local business coach near my business his advice has saved me reducing my employees as he openned new streams of income through his other business contacts.