WIIFM – What’s in it for me? Next time you go to design a presentation, work with a group, or market your services start with the WIIFM – What’s In it For Me? Think about the group/audience you are targeting:
1. What do they want?
2. What do they already know?
3. What are they looking for?
4. What is redundant?
5. What really will meet their needs?
6. In terms of programming, what’s important?
or?
The WIIFM principle can be applied in so many different areas. Consider it today around the projects and tasks you are working on.
Have a great week!
Warm regards
Jennifer
Jennifer Britton, CPCC, PCC
Author of Effective Group Coaching (Wiley, 2012)
Upcoming programs include: Mentor Coaching Group for ACC Renewals, and ACC/PCC Portfolio Routes starting Tuesday April 24th (12 – 1 pm Eastern) and the Advanced Group Coaching Practicum (Friday April 27 – 10:30 -11:45 am Eastern)
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