Friday, August 20, 2010

33 Ways to Promote Your Next Group Program - Workshop, Retreat, Group Coaching

33 Ways to promote Your Next Group Program:

Not quite sure as to how you want to let others know about your next workshop, retreat or group coaching program? Here are 33 ways to get your creative juices flowing.

Announce it in your next e-newsletter
Blog About It
Tweet About it
Invite the Media to your Event
Talk about it at your speaking engagements
Participate in tradeshows attracting your idea group member
Hold a special free call in advance
Send postcards with a special personalized invite out
Talk about it with current clients
Tell your family and friends about it and have them talk about it
Network through professional associations
Get Really Clear on Who you Want to Attend and target their
Retreat listing services
Teleclass listing services
Craigslist
Partners with others
Offer an early bird special for early registration
Offer a discount for people who sign up with others (where laws permit)
See if the facility you are holding it at can promote it
Put it in your marketing budgt
Notices
Email signatures
Notify current telesemianr/group coaching clints
Write articles – build your platform!
Go out to colleges and universities to speak
Make sure that there is a notice on your website
Send a news release about the event
Put up local notices where appropriate (community centers etc)
Announce it to other social networks you belong to in their promos section
Create a Facebook announcement
Donate a spot in a silent auction
Create a series of podcasts which add value and announce your event
Develop a viral marketing campaign

Remember successful marketing is about building relationships, adding value and consistently sharing your message. You may not undertake all activities today, but which ones do you want to add to your marketing plan this quarter?

Warm regards,

Jennifer

Jennifer Britton

Author of Effective Group Coaching - Check out the book for many more ideas, and structures to support you in your next group coaching marketing

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