Monday, January 10, 2011

Coaching Business Builder - Focus, Track, and Consistency

In December I ran the 2011 Virtual Business Planning Retreat with a handful of coaches. It was a great day to focus in on our businesses, to plan and start taking action on key business goals for the year. I'll be doing it again next Friday January 21st for coaches who are eager to focus in on their business.

Three words that I continue to share throughout my programs are Focus, Track and Be Consistent. As a business owner myself, and as someone who has both coached business owners and taught business programs at the post-secondary level, I continue to find that coaches who incorporate these three practices - Focus, Track and Be Consistent - often get more leverage and results. So what do they mean and how can you incorporate these into your work?

Focus -
Focusing is important in building a coaching business along several veins - focusing on your activities, focusing on what's important for your clients, and focusing on what's going to give you greatest impact.
I often see new and experienced coaches get pulled sideways and off their focus as they rush to try out the latest tool or trend.

Ask yourself:
What are the key activities and goals you have for 2011?
What are the specific activities which are going to get you there?
How much time are you spending focusing on these?
Where is your focus getting diluted?

Track Your Results: Over the short and long term notice and track where you are getting your results from. As new clients contact you ask them where they found you.

Ask yourself:
Where are you getting your results?
Where do you want to put more focus?
What activities do you expect to give you longer term results, if they have not netted anything yet?
What do you want to let go of?

Be Consistent - Daily, or consistent activity in key areas, will pay off in the long term. I often speak about the 1% rule. In other words, if you were to undertake one action on a daily basis which moved you each day 1% closer to your goal, what would happen after a month? Right, you would be 30% closer to it. In building a new business, and maintaining or growing an experienced one, it is important for us to be consistent in our activities to build a solid foundation.

Ask yourself
What activities do you want to be consistent with this month?
What is the one goal you want to take consistent action towards? What will this "consistent action look like"?

Have a great start to the week!

Warm regards

Jennifer Britton, PCC, CPCC
Group Coaching - Next classes start this Thursday January 13th (3 spaces still open) and Thursday January 25th (5 spaces still open)
Author of Effective Group Coaching (Wiley, 2010)
Virtual Business Planning Retreat : Friday January 21st (10-4 pm Eastern)

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