Marketing Downloads for Coaches - 12 Days of Celebrations - Day 8

I know that marketing is something that coaches often find distasteful

 yet it's an essential part of business success. This is one of the many topics we explore at the Coaching Biz Growth Lab, a fun annual group which meets bi-weekly throughout the year. We explore all things marketing and business development as it relates to building a coaching business, whether you are working with clients 1-1, group or team.

Given the number of coaches who are focusing on marketing and planning at this time of year, I thought it would be valuable to share a couple of marketing resources for you:

#1 - Marketing One Pager - Use this quick worksheet (originally from the 21 for 21 Sprints) to explore the ins and outs of one of your offers for 2023. You might use it to think about a new program, a book, an offer  Download it over at the CGBL information page.

#2 - 101 Marketing Ideas for Group and Team Programs - Stuck on how to get the word out? Use this to spur on some "Daily Steps + Consistent Action to generate MOMENTUM" (note the tagline from Coaching Business Builder (pick up digital copy of this resource for 2023 - Purchase and Download today for $29 US)

You'll also find the 101 Marketing Ideas over at the CGBL Information page. 

We kick off the new year together on December 31st for a special CGBL 2023 kick off call  - hope you will consider joining us. The discounted rate ends this Friday December 23rd for annual support rate of $2497 US or 12 installments of $250 US (what else can you get for that amount every month with today's shrinkflation). I hope you will consider joining us to focus on your business development during 2023. Check out the 2023 CGBL schedule OR Register now.

My top 5 tips for marketing for 2023:

#1 - Make a list of what you want to do to get the word out. Brainstorm. Think big. 

#2 - Leverage your strengths. As we discuss in Group Coaching Essentials, leveraging your strengths is key. Not sure about this? Take the TEam and Group Coaching Superpower Quiz - it will give you some ideas of your natural "go to" as a coach. It only takes 2 minutes - https://bit.ly/gtcoachingsuperpower. 

#3 - Think about what your clients WANT and PREFER. What are they looking for? What is going to support them? Where are they congregating?

#4 - Get out and have conversations. Whether we are virtual or physical, getting out for a conversation is critical for business success. What speaking you doing? What 1-1s are you hosting? Book a call with me or my team to talk about what kind of conversations you might have.

#5 - Create a plan. Whether you use the content pages or quarterly planners in Coaching Business Builder, or your own, create a plan. Make it visible. Make it consistent.

Enjoy the journey and be sure to check out the downloads -- there are some at the side of the CGBL program page, and some at the bottom. Hope you use them!

Jennifer

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WHAT is your unique style as a coach? Take 2-minutes to complete the NEW Group and Team Coaching Superpower Quiz. You can find it at https://bit.ly/gtcoachingsuperpower. Share your style using the comments below and/or follow along on Instagram at our CoachingBizBuilder site.

Join us for an upcoming program including: 

Group Coaching Essentials - Fridays 1015 - 1130 am ET: January 13, 20, 27, February 4 and 11 (with Evana) - 8.75 CCEs

Advanced Group and Team Coaching Practicum - 10 CCEs - Fridays 1230 - 145 pm ET: January 13 - mid-Feb (6 weeks) with Jennifer

Team Coaching Essentials (14 CCEs)  - Being asked to coach teams? Equip yourself with the foundations of this quickly evolving field. This program is grounded in our From One to Many methodology PLUS what works right now in today's evolving workspace. 6 week program on Mondays 12 - 130 pm ET  January 9,  23, 30, February 6, 13, 27 2023 with Kathy

Mentor Coaching Group - 10 hours Fridays 9-10 am ET: January 13 - April 13th with Jennifer or Mondays 1230 - 130 pm ET running January 9 - April 9. 4 spots open in each group. (For ACC renewal or PCC)

Team Coaching Supervision (Small group format) - Thursdays 12 - 130 pm ET January 12 with additional calls first week of the month (Jan to May) OR book a call to explore individual coaching supervision.

Year End Business Planning Retreat - Wednesday December 21 - 1230 - 430 pm ET with Jennifer (4 spots open)

Check out our full schedule for January programs which begin the week of January 9th at GroupCoachingEssentials.ca.

SAVE THE DATE For our 19th Annual Holiday Party - 10 - 1 pm ET on Tuesday December 20th (virtual on zoom)! Everyone is invited to join us

 

Group Coaching Core Essentials #16 - What Do Your Clients Want, Need and Prefer?

Similar to 1-1 coaching, group coaching is also customer-centric. Just as you co-create the relationship alliance and invite

your client to come up with a topic they want to explore in each coaching session to fulfill their goals from the coaching relationship; group coaching does this too. 

 Integrating your customer's needs, wants, and preferences in all program elements, including program logistics and delivery model, design, marketing strategy, and sales. Doing so will attract the clients you want in your program and contribute to achieving your business goals and success.

Principle: Know what your clients want, need, and prefer. 

 Action: Everything you do comes from this understanding of wants, needs, and preferences. Immersing yourself in their "world reality" will impact your program's design, delivery, marketing, and success. 

 Suppose you are adding group coaching as an additional offering to your existing client base. Consider reviewing your current client base and identify overlapping needs, wants, and preferences that lend to creating a group program and repurposing common themes in a group program offered at a different price than individual coaching. Alternatively, if you are pivoting to a new topic or demographic, reach out to people who may be a good fit and request an opportunity to have a conversation for information/research-gathering purposes. 

 Use this week to review any of the following questions:

      1. How customer or client centric is my 1-1 coaching program?

For example, Does the copy focus on you (what you do) or share the opportunity for your client (based on their challenges or desires)? Re. Logistics, is it based on when you want to work without considering your potential buyer's availability and schedule? Do your rates reflect what you want to earn even if your ideal client(s) can't afford your rates as they have young children and have to invest their money in multiple places? 

2. Identify what your client's needs are.

For example, what motivates your client to take action? Need for a community? Or possibly accountability? What is the price point my participant can pay? What factors do they consider when spending money? Are they budget-sensitive or not?

 

3. Identify what your client's wants are.

For example, do they prefer group coaching sessions during the daytime vs. the evening? Or do they choose live in-person sessions over virtual sessions? Or do they like a full-day (6-hour) offsite event more than biweekly 60-minute sessions for six weeks?

 

4. Identify what your client's preferences are. 

For example, do your clients want access to you for some individual coaching during the group program? 

 

5. What changes can you make in your program design and ensure your client's voice is included? 

 

I invite you to invest some time this week to ensure you integrate your clients' voices (needs, wants, and preferences) in various elements of your group coaching program.

Have a great week,

Evana and Jennifer

Group Coaching Essentials | Potentials Realized

Book a year-end 2023 Vision Call (15 minutes complimentary!) - https://calendly.com/jennbritton/2023-vision-laser-session-for-coaches 

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What is your unique style as a coach? Take 2-minutes to complete the NEW Group and Team Coaching Superpower Quiz. You can find it at https://bit.ly/gtcoachingsuperpower. Share your style using the comments below and/or follow along on Instagram at our CoachingBizBuilder site.

Join us for an upcoming program including: 

Group Coaching Essentials - Fridays 1015 - 1130 am ET: January 13, 20, 27, February 4 and 11 (with Evana) - 8.75 CCes

Advanced Group and Team Coaching Practicum - 10 CCEs - Mondays 12 - 130 pm ET December 5, 12, 19, plus 3 calls in January  - 3 spots open (with Evana)

Reconnecting Workspaces Certified Coach - 24 CCEs - Join us for an intensive 3 day virtual delivery on December 12, 19, 21  and build out your specialization for coaching in today's evolving workspaces - hybrid, in-person and remote. 1, 2 and 6 payments available.  Calls 830 - 430 pm ET. With Jennifer.

Team Coaching Essentials (14 CCEs)  - Being asked to coach teams? Equip yourself with the foundations of this quickly evolving field. This program is grounded in our From One to Many methodology PLUS what works right now in today's evolving workspace. 6 week program on Mondays 12 - 130 pm ET  January 9,  23, 30, February 6, 13, 27 2023 with Kathy

Mentor Coaching Group - 10 hours Fridays 9-10 am ET: January 13 - April 13th with Jennifer. 5 spots open. (For ACC renewal or PCC)

Year End Business Planning Retreat - December 13 (1 - 5 pm ET) with Jennifer (5 spots open)

Check out our Intensive December 2022 offerings which will be delivered by Jennifer in early December. More information and schedule at GroupCoachingEssentials.ca.

SAVE THE DATE For our 19th Annual Holiday Party - 10 - 1 pm ET on Tuesday December 20th (virtual on zoom)!

 

 

 

 

10 Ways to Market Group Coaching - Countdown to 2020 - Day 6

In marketing, we often say that it takes 7-10 touchpoints before a marketing message is heard, let alone acted on. Regular communication and focus on marketing is important in a coaching business at all stages.

This is particularly true when coaching groups, where attracting a number of clients is critical.

There are many different ways we can be promoting our services, which is one part of the marketing message.

As I write in Coaching Business Builder, we may choose from any of these nine marketing vehicles:
Speaking
Blogging
Podcasting
Networking
Article Writing
Product Development
Lunch and Learns
Associations
Trade Shows and Conferences

and a final one which is often overlooked is referrals.

Each of these provide a different type of outreach and conversation. Where do your potential clients congregate? What will capture their attention

Marketing is not just about choosing the appropriate channel. It's also about:

• Adding value to the clients you are working with. What are they looking for? What solutions are they wanting?
• Being consistent - Instead of doing something just once, could you do it multiple times. For example, planning and delivering weekly blog posts during the next year on a Tuesday instead of haphazardly putting out marketing messages
• Following up with a conversation - coaching is a high touch, intimate conversation space. What conversations are important to get into?

Marketing can be an important focus for people at all stages of their business development. For more on this topic check out these resources:

The Marketing Tags here at the Group Coaching Ins and Outs blog

For an extended focus during 2020, check out the Coaching Biz Growth Lab which meets throughout the year on Fridays. 

January 1st I'll also be launching the 60 Day Coaching Business Builder Accelerator where we'll be focusing on taking 60 days of consistent action around our business. I'm super excited about this new on-demand and live program. I hope that you'll join us - early bird rate on until Monday December 23rd.

Questions to consider:
What do you have planned around marketing next year?
What's going to help you be consistent, adding value and in conversation with your clients?
Note down 3-5 core themes you want to explore in your marketing (whether it's speaking, podcasting, writing or connecting). Take a few minutes to mindmap your ideas.


With best wishes,
Jennifer

Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications.
Email: info@potentialsrealized.com

If you are looking for  coaching skills development through CCE approved programs - I’ll be kicking off the first Group CoachingEssentials CCE approved program on Friday January 10^th at 1015 am ET. This 8.75 CCE program also includes weekly 1-1 time with me (15 min each week). Is 2020 your year to get your groups going or expand the number of groups you are doing? Whether you are new to group coaching or stepping into your next year, there’s always something to learn – I hope you’ll join us. Reserve your spot here.
Also starting in January are two groups of the Virtual Facilitation Essentials - a Friday group and a Monday group. If you want to see many of these tools in practice, and get experience in using them. Consider joining us for this virtual train-the-trainer OR reserve your spot for the 60Day Accelerator.

In case you missed the holiday goodies - marketing tips, on-demand design, exercises, business case and more!

I hope that you are having a wonderful holiday season!  In case you were super busy prior to the holidays and missed the 12 Days of Holidays series I did over the last few weeks, I wanted to do a quick refresh. For 12 days I provided links to different free resources to support you with either your group and team program development and/or your coaching business. I hope that you will find them useful in your work - let us know in the comments which ones were your faves!

Here they are in one email:

Day 1 – 13th Annual Year End Group and Team Programs Call http://groupcoaching.blogspot.ca/2016/12/12-days-of-holidays-day-1-group-and.html	45 minute video – 13th annual year-end group and team programs call
Day 2 – Marketing Tips for Group and Team Programs http://groupcoaching.blogspot.ca/2016/12/day-2-12-days-of-holidays-year-end.html	Digital Chapter on Marketing Group and Team Coaching
Day 3 – Working with Visual Cards http://groupcoaching.blogspot.ca/2016/12/day-3-12-days-working-with-visual-cards.html	30 min call on working with visual cards
Day 4 –  Team vs Group Coaching – What’s the Difference? http://groupcoaching.blogspot.ca/2016/12/day-4-of-12-days-of-holidays-team-vs.html	Article on Group and Team Coaching Differences
Day 5 – Mentor Coaching – http://groupcoaching.blogspot.ca/2016/12/day-5-of-12-days-of-holidays-mentor.html	Article on Mentor Coaching
Day 6 – Working With Strengths – download http://groupcoaching.blogspot.ca/2016/12/working-with-strengths-day-6-of-12-days.html	Facilitated Instructions for Working with Strengths with Visual Cards
Day 7 – Ongoing coach development http://groupcoaching.blogspot.ca/2016/12/day-7-of-12-of-holiday-goodies-learning.html	Social Media Worksheet AND Top 10 Questions I have received this year
Day 8 – Monday – Exercises -  28 Ways http://groupcoaching.blogspot.ca/2016/12/day-8-of-12-days-of-holiday-giveaways.html	Audio on 28 Different Exercises
Day 9 – Tuesday – Coaching Services special http://groupcoaching.blogspot.ca/2016/12/day-9-of-12-days-of-holidays-heart-of.html	See Double offerings on Day 7	25% discount on an annual coaching support plan (1-1)
Day 10  - On demand program ideas http://groupcoaching.blogspot.ca/2016/12/day-10-of-12-days-of-holidays-creating.html	Article – 10 Tips for Designing Video Programs
Day 11 – Vision for 2017: http://groupcoaching.blogspot.ca/2016/12/day-11-of-12-days-of-holidays-creating.html	Audio – Creating Your Vision	Discounted Rate on Virtual Business Planning Retreat
Day 12 – Business Case	Video- 2016 Spring Community Call: Building A Business Case for Team and Group Coaching

 I am looking forward to continuing to focus on group and team coaching isuses as well as well as virtual facilitation here at the blog during 2016. I've had a number of suggestions from some of our Facebook followers regarding what you'd like covered in the new year including:
More around exercises and things to do with groups/teams
More around assessments
Tricky issues
Marketing and Coaching Business Building

What other resources would you like to see? Please feel free to comment below!

Best wishes,
Jennifer

Jennifer Britton
Potentials Realized/GroupCoachingEssentials
Email: info (at)potentialsrealized (dot)com

About Us: Jennifer Britton is the author of Effective Group Coaching (Wiley, 2010) and From One to Many: Best Practices for Team and Group Coaching (Jossey-Bass, 2013) . Since 2004 she and her company, Potentials Realized, have supported thousands of coaches, trainers, and leaders, design and create more impactful team and group programs (in-person and virtual). Jennifer offers customized programs for organizations, as well as virtual public training programs. Our areas of specialty are team development, leadership and coaching. Our 2017 programming starts during the week of January  9th and will include: The Group Coaching Essentials teleseminar (8.75 CCEs), The Advanced Group and Team Coaching Practicum (10 CCEs), and the Mentor Coaching Group for ACC/PCC portfolio routes. Our 2017 Learning Lab and Design Studio Group for Coaches who want to build their business and expand their group and team programs starts Friday January 13th at 8am Eastern (2 group calls on Fridays throughout 2017)

Day 7 of 12 of the Holiday Goodies - The Learning Lab and Design Studio

This past year I started hosting a group which meets on Friday mornings at 8 am ET, focusing on group and team programming, and by extension, coaching business building. It's call the Learning Lab and Design Studio and we'll be continuing in 2017 in a new format of two Friday morning calls a month starting on January 13th at 8 am ET. It's a mix of both learning and design for coaches. A place to gain valuable tools and resources, but also a place which encourages you to roll up your sleeves and get your hands "dirty" or into action  - whether it's designing a new program, or moving the marketing forward with your business.

This year we've focused on a range of pertinent topics from working around goals, and vision, metaphors to undertaking design and vision sprints and hacks.

Topics planned for 2017 include:
Creating your 2017 roadmap
Building Your Toolkit
Marketing
Accountability
Designing your own on-demand programming

Group members have full access to the resources that are only available in the lab, which includes a new monthly article and a new template to use in your work.

As today's goodie, I wanted to make available a couple of these resources to you,

Here are the links to the two goodies I wanted to make avaialbe:
A social media worksheet you may want to use in planning your social media focus for 2017. Click here to view.
A link into the most recent call I did on the top 10 tools of 2016 and questions I received about group and team coaching. Click here to view this 45 minute lecture call.

I hope that you will join me starting January 13th at 8am ET for the two calls a month. Cost for the 2017 programming will be $149/month or $1250 US for the year. Click here to learn more and reserve your spot. Registration links at the end of the page - you can also add on a block of individual coaching to your package at a reduced rate. Download a 2017 brochure here.

Have a wonderful weekend!

Jennifer

Jennifer Britton, MES, CPT, PCCGroup Coaching Essentials | Potentials Realized 
Phone: (416)996-8326
Email: info(at)potentialsrealized(dot)com



About Us: Jennifer Britton is author of Effective Group Coaching (Wiley, 2010) andFrom One to Many: Best Practices for Team and Group Coaching (Jossey-Bass, 2013) . Since 2004 she and her company, Potentials Realized, have supported thousands of coaches, trainers, and leaders, design and create more impactful team and group programs (in-person and virtual). Jennifer offers customized programs for organizations, as well as virtual public training programs. Our areas of specialty are team development, leadership and coaching. Our 2017 programming starts during the week of January  9th and will include: The Group Coaching Essentials teleseminar (8.75 CCEs), The Advanced Group and Team Coaching Practicum (10 CCEs), and the Mentor Coaching Group for ACC/PCC portfolio routes. Our 2017 Learning Lab and Design Studio Group for Coaches who want to build their business and expand their group and team programs starts January as well (2 group calls on Fridays throughout 2017)