Thursday, August 09, 2007

Marketing: What will give you the most leverage and impact?

How is your focus on marketing going this month? I know when business owners start to step into this area many are gripped with a sense of overwhelm. There's so much to do! Where do I start?

One of the questions I often ask business owners that I coach regarding marketing is "What activities will give you the most leverage and impact?".

This question is quite strategic -- Where do you want to be focusing your marketing efforts? What's the priority? You may have a list of 20 things you want to do, but which ones are really important?

Ask yourself, which ones are going to give me the greatest impact? The Pareto principle states that 80%of our results come from 20% of our efforts. That's true leverage. What 20% of your activities will give you 80% of your results? That sweet spot can give you further insight regarding your priorities.

So instead of asking, what are the ten things you are going to do this week regarding building your business or marketing, instead I will ask "What are the one or two things you are going to do this week which will give you the most leverage and impact?".

I'd love to hear your thoughts on how this question applies to your work and what impact it has on you - feel free to comment below.

With best wishes,
Jennifer Britton, PCC, CHRP, CPT
Potentials Realized
Email: jennifer {at}potentialsrealized{dot}com

The Group Coaching Essentials program starts Tuesday August 14th. Are you looking to lauch your group program this fall?

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