Coaching Business Builder - What are your core focus areas?

This past week in the Group Coaching Essentials teleseminar we explored the topic of marketing and promoting group coaching work. Inherent in this conversation was the topic of pricing as well as how coaches can position their caching work.

Today's Coaching Business Builder post is geared to get you thinking about what your core focus areas are. These focus areas may shape your time, drive your revenue, as well as influence your business decisions.

Diversification in a coaching business is encouraged more today than it was when I was starting almost 10 years ago. I recall being encouraged to let go of some of the pieces I was very active with - leadership training, team development and performance consulting work - when I started coach training. Thank goodness I followed my own path!

Here are some questions for you to consider:
1. What are the core components of your coaching business?
2. What type of coaching services do you offer - individual, group, team, relationships, family etc?
3. As you consider your business overall, where do you see your major revenue coming from? How much of your time does/will this take? How much of your time are you spending on your major focus areas?
4. As you consider your business overall, what has been most successful for your clients? For you?
5. As you consider your business this year, what new products or services will you be offering? What "older" work can be productized?
6. As you consider these focus areas, what are you doing to let people know about them? What are you doing to build relationships?
7. Who do you need on your team to support you with this work?
8. What will help you stay renewed and at peak performance this year?
9. What, if anything, do you need to let go of to create space for your major focus areas?10. What will success look like for you at the end of 2013 in these core focus areas?
11. What plans do you have/want to put in place throughout the year?

Lots of questions, and of course, that is the backbone of any coaching work. I hope that you may engage with these questions over a cup of coffee or with your journal or tablet.

Have a great week!

Best regards
Jennifer

Jennifer Britton, PCC, CPCC
GroupCoachingEssentials.com
Author of Effective Group Coaching (Wiley, 2010)
Phone: (416)996-TEAM (8326)

Upcoming programs include the Group Coaching Essentials teleseminar (starts Tues Feb 5th at 2 pm Eastern/Toronto - 4 spots open) and the Mentor Coaching Group for coaches who are working towards their ACC Renewal or ACC/PCC Portfolio Route (10 hours - 7 hrs group, 3 hours individual. Group calls Tues 10-11 am Eastern starting Feb 5 - 3 spots open). Early Bird rate for the April 6-7 Group Coaching Intensive in Toronto is on until Jan 31st.