Wednesday, October 12, 2011

Coaching Business Builder - Track It!

The Pareto Principle states that we get 80% of our results from 20% of our effort. What activities are giving you your biggest impact these days?

In building a business it is critical to notice where your results are coming from - in the short term, as well as the medium and long term. As new clients start and as you receive inquiries notice where people are hearing about you and your services. Over time track which ones are a constant source, as well as ones that perhaps aren't giving you the return you would like.

On the tracking side of things, in addition to inquiries and registrations, here are some other items you may wish to track over time:
- Inquiries (sources, volume, frequency, peaks at time of year)
- Registrations for individual, team and/or group coaching (volume, sources, frequency, peaks/lows)
- Cash Flow (particularly any cycles/downtimes/cash crunches)
- Results from specific marketing campaigns (newsletters/social media/tradeshows/articles/speaking etc)

What other activities do you want to keep an eye on for your business?

Going forward, what are the activities you really, really want to keep a focus on?

Have a great week!

Warm regards

Jennifer Britton, CPCC, PCC
Potentials Realized
Email: info{at}potentialsrealized{dot}com
Group Coaching Essentials (6.75 CCEs): Next Program Starts October 28th (Fridays from 10:30 - 11:45 am Eastern)

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