The Group Coaching Business Model - 5 Great Reasons

The Group Coaching Business Model - 5 Great Reasons
This week's Business Booster Tip
Copyright 2010: Jennifer Britton, All Rights Reserved

I often get asked by both new and experienced coaches, why is group coaching an important addition to coaches business models?

1. Many things have shifted in recent years, particularly the economic landscape. Many potential clients, or even former clients, do not have the same ability to afford 1-1 coaching rates. Group Coaching is often a much more affordable option.

2. The individual coaching model allows clients to deeply explore issues. Group Coaching allows clients to explore similar issues while benefiting from a series of alternative perspectivesm and stories, from other group members.

3. At a lower price point, group coaching offers the oppoortunity for more people to get to "know, love and trust you". Many coaches will have heard the adeage people need to know, love and trust you in order to make a decision whether they are going to purchase a service from you. Participation in a group coaching process allow group members the opportunity to get to know you, your style and what you have to offer. Group coaching can be a starting point for people to learn about your other services (including 1-1).

4. The dynamic nature of group coaching. As a group coach, you will find how dynamic and organic group processes can be. Even if I run a similar group coaching program such as the 90 Day BizSuccess several times a year, each group looks and feels different. It allows for your work to stay fresh and dynamic! Each touchpoint is different.

5. The ability to earn more, work less on an hourly basis. Many coaches describe how group coaching allows them to earn more and work less on an hourly basis. It may not mean that 100% of your business will be dedicated to groups, but it may enable you to have more time to focus on other creative projects, marketing or business building.

What do you see as the benefits of a group coaching business model? This was one of the questions I was very intrigued with when I wrote Effective Group Coaching. You can read what 13 other great group coaches have said about their views on the business case for coaching - pick up your own copy today at Amazon.com or my site.

Have a terrific week!

Jennifer Britton, MES, PCC, CPCC
Author of Effective Group Coaching
Creator of the Group Coaching Essentials program which has supported hundreds of coaches to design, market and run their own successful group coaching programs since 2006.
Next Group Starts May 11th (4 spaces remain!)
Telephone: 416-996-8326
Email: info{at}potentialsrealized{dot}com

About Jennifer: As a master group facilitator, Jennifer has been designing award winning group programs since 1988. Since 2004 she has been weaving together her skills and expertise in the areas of coaching, faciltiation and training, to create her own model and approaches to group coaching. Passionate about enabling other coaches to succeed, she has been training coaches in group coaching through the Group Coaching Essentials program, and ICF CCE accredited program. She also offers in-person group coaching training. Jennifer is the founder of Potentials Realized, and is a PCC and CPCC. She also holds professional designations in the areas of HR and performance improvement. Jennifer is the author of the first book to ever be published on group coaching - Effective Group Coaching (Wiley, 2010) which is available at Amazon, Wiley and most major booksellers.

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