There continues to be alot of buzz in the coaching industry about the impact of these economic changes. Some coaches are finding their business dropping dramatically, others surging, and many are repositioning and adding addtional offerings such as team and group coaching. What's happening with your business?
There was a great article in today's Profit Magazine Online entitled "7 New Truths About Your Customer". You can access it here.
The article states:
"Accenture suggests three keys to respond to this: know your customers, by conducting customer-segmentation analysis to reveal their preferences and predict their behaviour; reach your customers, by interacting with them through channels such as blogs, social media and company discussion boards; and tailor your service to deliver a compelling customer experience based on what you’ve learned by knowing and reaching your customers."
For those of you who have taken either my Group Coaching Essentials program, or the 90 Day Biz Success program, you will know that I am very passionate about challenging coaches to look at the business side of the work they do. It is the former Business Faculty lecturer in me! Knowing your customer (or client) and leveraging technology to build your platform and spread the word about what you have to offer is continues to be a key success strategy.
I hope that you will click on over to the article and see what juicy nuggets you can harvest for your own business.
Have a great day!
Warmly
Jenn
Jennifer Britton, PCC, CPCC
Group Coaching Essentials
Toll Free: 1-866-217-1960
Registration just opened this morning for the next 90 Day BizSuccess Program which will start on Tuesday April 7th at 10:30 am (ET). Ready to take your business to the next level with a 3 month focus, some new tools and support?
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