Monday, August 27, 2007

Post Retreat Bliss

I'm still post-retreat bliss after running an incredible retreat this weekend with fellow relationship systems coach, Sharon Miller.

Five months ago, Sharon and I met at an ORSC training weekend, finding out pretty quickly that we both had a passion for the Muskoka area (and interestingly enough family roots going back generations to the same village) and for bringing relationship work into the group context. The idea of the Relationships on Fire!(TM) retreat was born.

This past weekend, Sharon and I were very pleased to bring Relationships on Fire! into the real world, and had a wonderful time facilitating our launch retreat this past weekend here in Muskoka.

The Relationships on Fire! retreat is a one day retreat for committed couples, designed to enable couples to ignite, rediscover, explore and focus their relationship. We've had so many requests that we are going to bring Relationships on Fire!(TM) down from the North Country, and we will be offering a one or 1.5 day retreat in Toronto this winter. Please keep posted about upcoming dates.

This weekend was a reminder of how much I enjoy in-person retreat work. Many of you may know that a large part of my retreat work in the last year has moved into the virtual realm - also a real blast - but to me, nothing can replace the spirit and connectedness of an in-person retreat - hence the bliss I am still feeling a few days later.

If you are looking to launch your own retreats this fall -- virtual or in person - I hope that you will consider joining me for the Workshop and Retreat Essentials teleseminar program. This October will celebrate the 3rd Anniversary of the program (Wow! I myself can't believe it, either can the hundreds of alumni of the program).

The Workshop and Retreat Essentials program will launch on September 12th and will be held on Wednesdays from 8-9:15 pm (EST) on September 12, 26, October 3 and 10 (plus a fifth group call in November). The cost of the program is $250 US, and includes all 5 calls, an 80 page e-manual, plus support from me throughout the program.

Click the link for more details. I cover tons of details to get you up and running for launching your own retreat or workshop (in person and virtual). Space is limited to 8 to ensure maximum participation -- contact me if you'd like to reserve a spot! You can register and pay by PayPal at the weblink here.

Have a great week,
Jenn

Jennifer Britton, PCC, CHRP, CPCC
Potentials Realized
Group Coaching Essentials
Email: jennifer{at}potentialsrealized{dot}com
Toll Free: 1-866-217-1960

Monday, August 20, 2007

How's your marketing momentum?

How is your focus on marketing coming this month? I often liken effective marketing to a snowball rolling downhill -- it takes a lot of effort to get started, but once its rolling, it starts to take a life of its own.

What marketing activities are you proud of accomplishing this month?

What activities have been left on the side of the road? Are they strategic activities? Do they need to be picked up again? If so, what do you need to do to start gaining some leverage on these again?

In many of my group coaching programs (90 Day Biz Success(TM), 90 Day Your Balanced Life!(TM)) I often talk about the 1% Rule. When faced with large goals we often move into overwhelm, thinking we have to accomplish everything NOW. What would it be like to change perspectives and look at marketing (or other big goals) in smaller chunks. What would happen if daily you undertook one action that moved you 1% closer to that big goal. Maybe that 1% is doing some internet research, making a phone call, sending out an email, drafting an article, sending out a follow up letter. What would it look like if you undertook this 1% effort consistently for 30 days? You'd be 30% closer to your goal, and I would suspect starting to get into that sweet spot of momentum.

I hope that you will consider applying the 1% Rule next time you are facing a big goal and just can't seem to get going on it. What's one quick thing you could do to make some inroads?

As always, I'd love to hear your thoughts, and experience with the 1% Rule. Please feel free to comment below, as well as any reports on how your marketing momentum is coming.

If you are looking for a more comprehensive booster shot for your business and marketing development and growth, I hope that you'll consider joining me for the next 90 Day Biz Success Group Coachingprogram which will launch on Friday September 7th from 12 - 1 pm(EST). We'll be meeting twice a month as a group by phone, and I'll be holding individual coaching calls once a month with each participant. Our final call will be held on December 7/07. There are lots more goodies associated with the program -- so click on over to get more details.

Space is limited to 6-8 business owners, and space is starting to fill. It's a real deal at $297 US for the program!If you are interested in learning more, please feel free to give me a call!

With best wishes,
Jennifer

Jennifer Britton, PCC, CHRP, CPT
Potentials Realized
Toll Free: -866-217-1960
Email: jennifer{at}potentialsrealized.com

Wednesday, August 15, 2007

Group Facilitation Tip: The Skill of Bottom Lining

How do you use the skill of bottom lining in your group coaching, or other group programs? If this question is making you raise your eyebrows, here’s a quick definition of bottom lining – training your clients to get to the essence of the story, without having to tell the whole story.

Working with your groups to be able to bottom line is an extremely valuable skill, particularly if you want to create an environment where everyone’s voice is heard – equally! How often do you run programs where one individual dominates the discussion? What’s the impact of that on the group?

Next time you are working with a group -- whether its been a long term engagement or the start – introduce the skill of bottom lining and see what happens. I did this recently in a program I was running and it was amazing how quickly the skill was picked up by the group. It helped us all get past the “STORY” intothe guts of the matter.

I also like to introduce this skill with a small hand gesture. Simply raise your hand, fingers widespread, and as you bring your hand down to your waist draw your fingers together (creating a funnel). Get group members to try this out and you might be amazed at how it enables groups to take on their own verbal management.

I’d love to hear your thoughts on the skill of bottom lining. Do you use it? When do you use it? What impact does it have?

With best wishes,
Jennifer

Jennifer Britton, PCC, CPCC, CHRP
Potentials Realized
Toll Free: 1-866-217-1960
Email: jennifer{at}potentialsrealized{dot}com

Thursday, August 09, 2007

New Evening Time for Group Coaching Essentials this month: 8pm (EST) on Tuesday the 14th

Many of you would have read my announcement last week about the next Group Coaching Essentials teleseminar program which will start on Tuesday the 14th. I have had to change the program time to now run from 8-9:15 pm (EST) on Tues Aug 14, 21, 28, and Sept. 4th. I suspect that this may be a more convenient time for many of you -- so if you are hoping to launch your own group coaching program in September or October, please consider joining me next week!

You can view full details of the program here, but in a nutshell, the Group Coaching Essentials program is going to give you tools, resources, exercises and best practices - a whole toolbox - to amp up or create your own group coaching programs. We'll also be spending a week on marketing for your group coaching issues.

I just finished our fourth call with the group that started in July and I have to say that it is quite amazing to see how much coaches can create in a month. All participants will be launching their own programs within the next 4-6 weeks. If you'd ever like to connect with a former participant to find out more about their experience with the program, and what impact it's had on their work with clients, and their business, please email me. A number of coaches (out of the 150 who have taken the program since it launched in Jan 2006) are eager to share their stories.

I hope that the new 8pm(EST/NY) start time may enable some of you to participate in this month's program. The time shift was precipitated by some new work coming down the pipeline very quickly. In fact it's been a situation of where I have walked the talk I am writing about this month on marketing.

If you would like to join this month's program (the cost is $225 US and includes 5 teleseminars, a 75 page e-manual, plus 1-1 support from me throughout the program), there are 3 spaces still remaining.

Register online, or give me a call toll free 1-866-217-1960.

I look forward to hearing from you!
Jennifer

Jennifer Britton, PCC, CHRP, CPT
Group Coaching Essentials
Potentials Realized
Email: jennifer{at}potentialsrealized{dot}com

Marketing: What will give you the most leverage and impact?

How is your focus on marketing going this month? I know when business owners start to step into this area many are gripped with a sense of overwhelm. There's so much to do! Where do I start?

One of the questions I often ask business owners that I coach regarding marketing is "What activities will give you the most leverage and impact?".

This question is quite strategic -- Where do you want to be focusing your marketing efforts? What's the priority? You may have a list of 20 things you want to do, but which ones are really important?

Ask yourself, which ones are going to give me the greatest impact? The Pareto principle states that 80%of our results come from 20% of our efforts. That's true leverage. What 20% of your activities will give you 80% of your results? That sweet spot can give you further insight regarding your priorities.

So instead of asking, what are the ten things you are going to do this week regarding building your business or marketing, instead I will ask "What are the one or two things you are going to do this week which will give you the most leverage and impact?".

I'd love to hear your thoughts on how this question applies to your work and what impact it has on you - feel free to comment below.

With best wishes,
Jennifer
Jennifer Britton, PCC, CHRP, CPT
Potentials Realized
Email: jennifer {at}potentialsrealized{dot}com

The Group Coaching Essentials program starts Tuesday August 14th. Are you looking to lauch your group program this fall?

Friday, August 03, 2007

Group Coaching Essentials starts Tuesday August 14th at 12 noon (EST)

I'm pleased to announce that I will be hosting a special August Group Coaching Essentials program, for those who haven't been able to make the dates so far. If you are looking to launch your own group coaching program this fall, and don't want to reinvent the wheel and benefit from tips, tools, exercises and best practices, I hope that you will join me.

A new session of the Group Coaching Essentials program will start on Tuesday August 14th from 12 - 1:15 pm (EST). We will be meeting weekly on August 14, 21, 28 and September 4th, plus a fifth group call in October (we will schedule a date convenient for the group).

Here's what coaches have said about the program:
"Thank you, Jennifer, for expanding my knowledge of group coaching immeasurably. I not only learned a terrific amount of useful, practical information, but appreciate the division of how you covered it. The pacing of the classes was perfect-- with time in between to practice what we learned. In my group coaching practice, I’ve implemented many of the tools and resources you provided to give further value to my clients." - Ellen Schuster Nastir, CPCC, MEd, Focus by Design

"I have now taken two courses from Jennifer Britton and have been "blown away" by both the depth of her knowledge, her wide range of experience and her skills as a group leader and facilitator.
Her courses are highly informative, packed with useful resources and tools. In designing my own workshops and group coaching sessions, her detialed workbooks have become like bibles to me, a resource I can constantly refer back to.
She is warm, generous and an ethical coach and facilitator. What more can I say, but my ratings are *****+++"

Katie Curtin,Coactive Coach

The program covers:
* Best practices for group coaching, what it is and how it differs from 1-1 coaching, workshops and retreats
* Designing your group coaching program - tools and templates to make your design work quicker and fun
* Marketing your group coaching program -- the best group coaching programs will not get off the ground without participants. I'll spend a week on marketing strategies to make sure your groups get filled. This is one of my "pet" areas, given my own experience as someone who has taught marketing to business students and new entrepreneurs at the post-secondary level
* Exercises for your group coaching programs

The program will meet the needs of current coaches who want to expand their work into the domain of group coaching - for individuals and organizations, by phone or in person.

The program includes:
* 5 x 75 minute teleseminars
* A 75 Manual delivered in weekly modules
* 1-1 meetings with me, pre and post program (30 minutes) to discuss your particular project and learning needs
* 1-1 Support as needed throughout the program from me

The program costs $225 and space is limited to 6 coaches this month.

To register, and for more information please visit the Group Coaching Essentials page. A PayPal link to register and pay for the program can be found at the bottom of the page. Alternatively, if you would like to pay by Visa by phone you can contact me toll free:1-866-217-1960. I'll get back to you soon regarding our pre-course individual meeting.

I look forward to having you join me this month! Please email me if you have any questions.

With best wishes,
Jennifer

Jennifer Britton, PCC, CPCC, CHRP
Potentials Realized
Group Coaching Essentials
Email: jennifer{at}potentialsrealized.com

Thursday, August 02, 2007

Want to be blogging yourself by the end of next week?

I said yesterday that this month's focus is all about marketing. Blogging is actually a really important part of my marketing strategy -- how about you? Do you want to be blogging yourself by the end of next week?

Andy Wibbels, blogger extraordinaire, and author of BlogWild!A Guide for Small Business Blogging is offering his fantastic Easy Bake Weblog intensive program starting on Monday at 8pm (EST). It's a four day intensive program, which will take you step by step to building, creating, and marketing your own blog (using the TypePad platform). Find out more here.

If you've been siting on the fence about starting your own blog or amping up your own, Andy's course will get you off of it! I've heard him speak a number of times and am always taking away some great information. If you are just starting out you'll be getting the goods right from the expert.If you have been blogging for a while Andy will be able to provide you with even more tips.

Check out his Easy Bake Weblog program and you will be blogging yourself by the end of next week!

Let us know how it goes ~
Jennifer

Jennifer Britton, PCC, CHRP, CPCC
Potentials Realized
Group Coaching Essentials
Email: jennifer{at}potentialsrealized{dot}com

Wednesday, August 01, 2007

Will August be YOUR Month for Marketing?

I love August! For the last four years August has been a really important month for my business. It is the month that I carve out time to really hone in on my strategic business planning for the year ahead. I find the summer months provide me with the space to get creative with my business planning. This is in part as I'm usually based out of Muskoka, a copule hours north of Toronto, for the better part of the summer. Being surrounded by tall pines, clear water and the Canadian Shield (huge rock formations) always gives me a new perspective.

August is a great month to also gear up for the fall ahead. What's on your horizon for the fall? What still needs to be put into place for your business? How can you make use of what might be a quieter month (at least the first few weeks) to amp up your business efforts.

This month, I will be highlighting a number of more business type articles for coaches and independent professionals who run their business. Just as important as our skills as coaches are, so are our skills in the area of business. Up until earlier this year I worked as a part time Business Faculty member at a post-secondary institution, and having supported hundreds of business students through the process of laying the foundation for their businesses, I hope that you too will enjoy some of the posts I have this month. I also will be announcing the dates for the next 90 Day Biz Success Program I run for business owners, which will be starting in early September. Keep posted for the announcement!

If you are planning to make August your month of marketing, you may want to check out a great book I picked up last summer. Guerrilla Marketing in 30 Days, is a fantastic resource for business owners who want to commit to marketing for a 30 Day period. With a chapter and suggested exercises dedicated for each day, authors Jay Conrad Levinson and Al Lautenslager, break down marketing into bite-sized, concrte action steps. As they say in their preface, you don't have to do a chapter every day - it could become a roadmap for a 90 Day period or a 30 week period. The ISBN is 1-932531-29-7.

Check it out if you are interested in dedicating August to amping up your marketing efforts.


Speak with you later this week,
Jennifer

Jennifer Britton, PCC, CPCC, CHRP
Potentials Realized
Group Coaching Essentials
Email: jennifer{at}potentialsrealized.com
Toll Free: 1-866-217-1960