10 Ways to Market Group Coaching - Countdown to 2020 - Day 6

In marketing, we often say that it takes 7-10 touchpoints before a marketing message is heard, let alone acted on. Regular communication and focus on marketing is important in a coaching business at all stages.

This is particularly true when coaching groups, where attracting a number of clients is critical.

There are many different ways we can be promoting our services, which is one part of the marketing message.

As I write in Coaching Business Builder, we may choose from any of these nine marketing vehicles:
Speaking
Blogging
Podcasting
Networking
Article Writing
Product Development
Lunch and Learns
Associations
Trade Shows and Conferences

and a final one which is often overlooked is referrals.

Each of these provide a different type of outreach and conversation. Where do your potential clients congregate? What will capture their attention

Marketing is not just about choosing the appropriate channel. It's also about:

• Adding value to the clients you are working with. What are they looking for? What solutions are they wanting?
• Being consistent - Instead of doing something just once, could you do it multiple times. For example, planning and delivering weekly blog posts during the next year on a Tuesday instead of haphazardly putting out marketing messages
• Following up with a conversation - coaching is a high touch, intimate conversation space. What conversations are important to get into?

Marketing can be an important focus for people at all stages of their business development. For more on this topic check out these resources:

The Marketing Tags here at the Group Coaching Ins and Outs blog

For an extended focus during 2020, check out the Coaching Biz Growth Lab which meets throughout the year on Fridays. 

January 1st I'll also be launching the 60 Day Coaching Business Builder Accelerator where we'll be focusing on taking 60 days of consistent action around our business. I'm super excited about this new on-demand and live program. I hope that you'll join us - early bird rate on until Monday December 23rd.

Questions to consider:
What do you have planned around marketing next year?
What's going to help you be consistent, adding value and in conversation with your clients?
Note down 3-5 core themes you want to explore in your marketing (whether it's speaking, podcasting, writing or connecting). Take a few minutes to mindmap your ideas.


With best wishes,
Jennifer

Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications.
Email: info@potentialsrealized.com

If you are looking for  coaching skills development through CCE approved programs - I’ll be kicking off the first Group CoachingEssentials CCE approved program on Friday January 10^th at 1015 am ET. This 8.75 CCE program also includes weekly 1-1 time with me (15 min each week). Is 2020 your year to get your groups going or expand the number of groups you are doing? Whether you are new to group coaching or stepping into your next year, there’s always something to learn – I hope you’ll join us. Reserve your spot here.
Also starting in January are two groups of the Virtual Facilitation Essentials - a Friday group and a Monday group. If you want to see many of these tools in practice, and get experience in using them. Consider joining us for this virtual train-the-trainer OR reserve your spot for the 60Day Accelerator.