Group Coaching Core Essentials #16 - What Do Your Clients Want, Need and Prefer?

Similar to 1-1 coaching, group coaching is also customer-centric. Just as you co-create the relationship alliance and invite

your client to come up with a topic they want to explore in each coaching session to fulfill their goals from the coaching relationship; group coaching does this too. 

 Integrating your customer's needs, wants, and preferences in all program elements, including program logistics and delivery model, design, marketing strategy, and sales. Doing so will attract the clients you want in your program and contribute to achieving your business goals and success.

Principle: Know what your clients want, need, and prefer. 

 Action: Everything you do comes from this understanding of wants, needs, and preferences. Immersing yourself in their "world reality" will impact your program's design, delivery, marketing, and success. 

 Suppose you are adding group coaching as an additional offering to your existing client base. Consider reviewing your current client base and identify overlapping needs, wants, and preferences that lend to creating a group program and repurposing common themes in a group program offered at a different price than individual coaching. Alternatively, if you are pivoting to a new topic or demographic, reach out to people who may be a good fit and request an opportunity to have a conversation for information/research-gathering purposes. 

 Use this week to review any of the following questions:

      1. How customer or client centric is my 1-1 coaching program?

For example, Does the copy focus on you (what you do) or share the opportunity for your client (based on their challenges or desires)? Re. Logistics, is it based on when you want to work without considering your potential buyer's availability and schedule? Do your rates reflect what you want to earn even if your ideal client(s) can't afford your rates as they have young children and have to invest their money in multiple places? 

2. Identify what your client's needs are.

For example, what motivates your client to take action? Need for a community? Or possibly accountability? What is the price point my participant can pay? What factors do they consider when spending money? Are they budget-sensitive or not?

 

3. Identify what your client's wants are.

For example, do they prefer group coaching sessions during the daytime vs. the evening? Or do they choose live in-person sessions over virtual sessions? Or do they like a full-day (6-hour) offsite event more than biweekly 60-minute sessions for six weeks?

 

4. Identify what your client's preferences are. 

For example, do your clients want access to you for some individual coaching during the group program? 

 

5. What changes can you make in your program design and ensure your client's voice is included? 

 

I invite you to invest some time this week to ensure you integrate your clients' voices (needs, wants, and preferences) in various elements of your group coaching program.

Have a great week,

Evana and Jennifer

Group Coaching Essentials | Potentials Realized

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