Recent research from the ICF has discovered that 94% of coaches
offer more than just coaching
(Coaching World, May 2013). What is your mix of
product and service offerings?
Whether we are new or experienced coaches and/or business owners
it can be very useful to consider what
we are offering through our business. It’s very useful to consider what you are
using at different price points, for different types of clients across the
spectrum of the people you serve.
For coaches, it is possible that some of your service
offerings may include:
- Coaching Services. Do you offer individual, team, group ccoaching? Partnership coaching (for business or relationships)
- Speaking Services
- Workshop or teleclass services
- Retreats
- Service areas in other areas of your expertise - list these:
Questions to Consider
What service offerings do you currently have? What additional
services would your clients like you to offer? What would it take to create
these?
Product offerings may include:
- White papers
- E-books
- Manuals
- Journals
The CoachingToys.com site showcases the creative spectrum of
what is available to coaches as products.
Questions to consider:
What products do you want to develop
in your business? What are your clients looking for right now?
What is currently available in the marketplace or for your clients? What is not?
What would it take for you to develop new products?
Consider what products you may offer at no cost, low cost
and higher price points.
 |
| What products and services do you have to offer at each price point? |
I touch on the idea of considering your overall product and services offerings and funnel as in the
digital marketing chapter of my new book, From One to Many: Best Practices for Team andGroup Coaching. We also explore it in one of our group calls during the 90 DayBizSuccess for Coaches program, starting again this September.
In closing, what are the core mainstays of your business right now? What do your clients really, really want? What changes may you make in the upcoming months? What do you want to be doing more of?
Have a great weekend!
Jennifer
Jennifer Britton, MES, CPT, PCC, CPCC
Phone: (416)996-8326
Group coaching is ideal for individuals who want to grow through a collaboration with other people with similar
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Corporate Team Coaching
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