Group Coaching: Creating a Team Around You

In my book, Effective Group Coaching, I spend a chapter talking about marketing your group coaching offerings. Without "bums in seats" or "voices on the line" a group coaching program really does not exist.

Here's a quick exerpt from the book on questions about the people you may wish to bring onto your team (literally or not) to make your group coaching program a reality:

"Reflect on the following questions:

• Who is positioned to deliver your product or service (direct providers, as well as affiliates, strategic partners etc)?
• Who is on your team?
• Who else do you need on your team?
• Who else can help you spread the word about what you have to offer?
• What do they say about you and your product (directly, indirectly and by reputation)?
• What is your customer service like?
• How do your business and group program systems (refer to chapter 8) support what your team needs to do?"
  

(Copyright: Britton, 2010, Effective Group Coaching, Wiley, pp. 166)

As you think about the 5th P in Marketing - People - what actions do you want to take, and relationships you want to formalize/build - to make your program a reality?

Have a great week
Jennifer

Jennifer Britton, PCC, CPCC
Group Coaching Essentials (An ICF Accredited CCE Program: Starting Feb 8 and 17)
Author of Effective Group Coaching: Order an autographed copy today
Phone: 416.996.TEAM (8326)