During the Group Coaching Essentials program I often get asked by coaches who are newer to business "What are the items I should have in my toolkit?". Rather than rehashing many of the lists you can find here of my top 10 favorites, some basic items I strongly recommend for those starting out:
- A great long distance phone package and head set (especially if you are doing phone based work);
- A way to track the marketing efforts you are taking. Notice what steps are giving you results (in the short, medium and long-term);
- A professional support network - fellow coaches, as well as other business owners and allied professionals related to your niche areas;
- A personal support network - friends and family members who will cheer you on and help with some of the not so glamorous business building efforts (typing in your mailing list, proofing documents, putting together binders/packages)
- a daily task/practice that will help you start building your content/approach/focus.
Remember, a business is not built in one day. There is a lot of hype and noise on the net in terms of "what you NEED to have". Take your time and do some research. At the same time look at the small, and daily, steps you can take to build your presence, your reputation and your skills. It's easy to fall into the trap of thinking you are not ready, or the website is just not quite ready yet.
Ask yourself, if you only had 3 months of funds to support your business development what action would you take today to generate results and bring in business?
I'd love to hear your insights or stories about what worked with your own business development. Feel free to comment below.
Warm regards,
Jennifer
Jennifer Britton, PCC, CPCC
Group Coaching Essentials: 2 spots left for program starting Tues June 15 (7-8:15 pm ET)
Summer BizSuccess Virtual Business Retreat
Phone: 416-996-8326
Email: info{at}potentialsrealized{dot}com
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