Marketing is often an essential part of group coaching success. Without clients/participants in the room or on the phone, the program cannot exist. In my book, Effective Group Coaching, a whole chapter is dedicated to marketing group coaching, and includes worksheets and templates to help you create your own.
Here's a quick list of some of the marketing materials you will want to develop over time for your programs:
1. Program information package: to include
- Program outline
- Logistical information (location, log in info, bridgeline)
- Course dates and times
- Pricing (and payment options)
- Testimonials: what past participants have said about your proram
-Background on yourself and your compnay
- How to register
2. Registration kits or sign up sheets
3. Ways to Accept Registration Payments: Online and/or phone based payment options
4. Post Cards
5. Brochures
6. Website
7. Specific email or newsletter announcements
What other marketing materials would you recommend?
Have a great week!
Warm regards,
Jennifer
Jennifer Britton, PCC, CPCC
Group Coaching Essentials: Next Program starts Thursday March 11th at 9am ET with calls held on March 11, 18, 25, April 1 and 22, 2010
Email: info{at}potentialsrealized{dot}com
Phone: (416)996.8326 (TEAM)
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