BizTip on Thursday: Perseverance

Coaches who run their own business often underestimate the importance of perseverance when it comes to marketing their products and services. A famous marketing principle is that it takes a consumer (client) 7-11 times of seeeing a product before they decide to buy. And this is not to say that they will in fact buy the product.

The power of repetition and persevernce is critical for small business owners, even more so today where purchase decisions are often taking longer to make or being given more thought by consumers. Coaching services are no different.

Here are a few questions to consider as it comes to business development and perseverance.

• How are you approaching your marketing efforts these days?

• Where are you persevering?


• How are you continuing to reach out to your audience while adding value? Adding value is a key piece here. Ask yourself also how your communications/outreach is adding value.


• What short term strategies are you employing?


• What long term platform are you building?


• How are you allocating your time between the short term immediate gain, and the long term payoff?

Have a great week! As always, your comments are most welcomed below!

Warm regards,

Jennifer

Jennifer Britton, PCC, CPCC, CHRP

Potentials Realized

90 Day BizSuccess Group Coaching Program (TM): Next Program starts April 7 (Tuesdays 10:30 -11:45 am ET)

Looking to launch your own Group Coaching Program? The Group Coaching Essentials program starts again next week - Tuesday 12 - 1:15 pm (ET) and will be held on March 24, 31, April 7 and 14, plus a 5th call in May. The April group will meet on Mondays from 7-8:15 pm (ET) on April 6, 20, 27 and May 4th plus a fifth call in June. Click here for more info or to register for either program.