7 Quick Marketing Tips for Group Coaching, Workshops and Retreats
by Jennifer Britton, Copyright 2008.

Summer is a great time to dedicate attention and focus to marketing. Last month my newsletter included 20 ideas for filling your next group coaching sessions, short, medium and long term marketing strategies. Which ones have you tried? Which ones have worked already? Which ones have planted new seeds? This article includes 7 quick tips to keep in mind when marketing your next group coaching program, workshop or retreat:

Tip #1: Persevere with Marketing! The 7 Times Rule. It often takes 7-11 approaches before someone will decide to purchase your product or service. How many approaches have you made?

Tip #2: Develop New products and services for past and current clients. Those who already know you or have experienced your services will "purchase" more easily. These people already have grown to know, like and trust you. What offerings do you have for people who have already experienced, and enjoyed your services?

Tip #3: Ask for Referrals: Word of mouth referral often yields some of the highest return rate if you offer a solid program or service. Have you asked for your clients/customers to refer or recommend you?

Tip #4: Collect Testimonials:Prospective customers want to know what others think about your services. What testimonials (written, audio and video) do you have from clients/customers?

Tip #5: Develop Streams of Programs from Your Current Offerings:Be Creative! Don't reinvent the wheel. What streams of programs can you develop from your retreat or group coaching program? What programs do you already have that can be developed into a retreat, workshop or group coaching program? How can a current offering be adapted for a different audience?

Tip #6: Consider an Early Bird Discount
What price reduction do you offer for registrants who sign up early? Is there enough incentive for you to fill seats early, so that you can ensure that you have the numbers to proceed with an in-person venue?

Tip #7: Spread the word through your networks
Have you done everything in your power to spread the word about your upcoming program? Have you passed on the information to everyone in your network? Let people know what you have planned. You never know who may find it useful.

If you are looking to dig deeper on marketing and business building topics, please contact me to see if one of my individual, mentor or group coaching programs may support you.

Warm regards,
Jennifer

Jennifer Britton, PCC, CPCC
Potentials Realized
Group Coaching Essentials - Next sessions start Tuesdays (8-9:15 pm ET on July 15th) and Wednesdays (11-12:15 pm ET on July 16th)
Toll free: 1-866-217-1960

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Since 1988, Jennifer Britton has been facilitating team and group programs (workshops, retreats and group coaching) for organizations, teams and groups across 14 countries, and many more virtually. She is considered a thought leader in the area of group coaching. She is a Professional Certified Coach (PCC) and offers programs for the general public as well as customized programs for governmental, corporate and non-profit clients. Through her company, Potentials Realized, programs focus on the areas of leadership, teamwork and business success. You can visit her online at PotentialsRealized.com or the Group Coaching Ins and Outs blog.